Which London sightseeing pass is right for you?

Woman taking a picture with the London Eye skyline.
Capture London's top sights with a sightseeing pass. Image courtesy of Shutterstock. Photo credits: Maridav.
Take your pick from three money-saving passes: The London Pass, Go City London Explorer Pass and Merlin London Attractions Pass – and decide which is best for you.
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What is the difference between the three passes?

The London Pass* allows you to visit unlimited attractions over a period of time (choose the number of days that suit you). The Go City London Explorer Pass* gives you access to a specific number of attractions during a 60-day period.

Buy The London Pass for one, two, three, four, fivesix, seven or 10 days. Choose from more than 90 attractions, experiences, and tours. Or choose from two, three, five, six, or seven of London's top 20 attractions over 60 days with The Go City London Explorer pass.

The Merlin London Attractions Pass allows you to take your pick from five must-see attractions to use over a 90-day period.

What are the main benefits of each pass?

The London Pass

Two people holding their mobile phones, showing a QR code and the digital app for the London Pass
The London Pass mobile pass. Image courtesy of London Pass.

The London Pass is ideal if you're planning to explore multiple attractions in a day. With more than 90 attractions, tours and experiences to choose from, you have lots of choice.

This pass is ideal if you have limited time in London, especially as it includes fast-track entry for some attractions.

Find out what you can see using The London Pass with this three-day itinerary.

Go City London Explorer Pass

A man holds up his phone to take a selfie with Tower Bridge behind on a sunny day
Enjoy exploring London. Image courtesy of Leisure Pass Group.

The Go City London Explorer Pass allows for flexibility between visits, while still saving money on individual tickets – saving you up to 55% on the cost of attractions and tours. You’ll also have access to the Go City app for handy maps and itineraries.

This pass is perfect if you live locally or visit London often.

Merlin London Attractions Pass

A family enjoy the amazing views from a pod as they ride The London Eye.
Enjoy incredible views of the city on The London Eye. Image courtesy of The London Eye.

With a choice of five different attractions, the Merlin London Attractions Pass is a flexible, money-saving pass – it offers savings of up to 45% compared to buying individual standard tickets.

Once you’ve booked a date for your first attraction, you then have 90 days to book and visit the remaining attractions. If you need to change your timeslot, you can reschedule at no extra charge. 

The Merlin London Attractions Pass is the only pass to feature iconic attractions such as the London Eye, Madame Tussauds London and SEA LIFE London Aquarium

Learn more about attractions included in the passes.

Which attractions are included?

View from one end of London's Tower Bridge, with the Thames and iconic buildings, including the Shard, in the background.
Visit top attractions including Tower Bridge with a London sightseeing pass. Image courtesy of visitlondon/Antoine Buchet.

The London Pass gives you access to experiences including a hop-on-hop-off bus tour and river cruise, plus spots such as the Tower of London, The View from The Shard, Windsor Castle and ZSL London Zoo. 

Go City London Explorer Pass includes attractions such as Tower Bridge, Tower of London, and experiences such as Up at The O2 and Emirates Stadium Tours. 

Merlin London Attractions Pass features the London Eye, Madame Tussauds London, SEA LIFE London Aquarium, London Dungeon and Shrek’s Adventure! London. It’s the only London experience pass to include these bucket-list London attractions. 

How to buy and collect the passes?

All three passes are available to purchase online before or during your trip. You will receive an email confirmation including details on how to either download the pass to your smartphone, or to display or print a scannable bar code. Buy a London Pass*Go City London Explorer Pass* or a Merlin London Attractions Pass online now.

Which pass is best for you?

The London Pass is best when...

...you are planning a short trip to London and want to see as many attractions as possible while saving money.

The Go City London Explorer Pass is for you when...

...you live in or near London, are planning a longer trip, or prefer to explore the city over a longer period of time.

The Merlin London Attractions Pass is best when…

...you want to tick iconic London attractions off your list while making big savings.