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Coolest hotels in London

Stay in one of London's cool hotels with quirky features, themed rooms and luxury facilities.

Find a special place to stay in London with our guide to the coolest hotels in the capital. Whether you choose a design-led boutique hotel with stylish interiors, or a grand 5-star hotel in central London, you're sure to have a memorable stay at one of these unique hotels

1. Eccleston Square Hotel

Step through the doors of a beautiful Georgian building and into a world of cutting-edge technology at the Eccleston Square Hotel. Combining the comforts of a luxury London hotel with hi-tech gadgets, the rooms offer guests a unique experience with smart glass showers that frost over at the touch of a button, beds with massage settings and an iPad concierge service.

2. Z Hotel Soho

Admire contemporary design at The Z Hotel in Soho. The central London hotel is made up of 12 townhouses connected by aerial walkways and a twisting staircase. Rooms in this architectural gem are fitted with 40-inch TVs as standard, along with handcrafted beds. This is as cool as comfort gets.

3. Ham Yard Hotel

Enjoy playful interiors at the Ham Yard Hotel, situated just a two-minute walk from Piccadilly Circus. All rooms in this design hotel are individually decorated and feature floor-to-ceiling windows with excellent views of the surrounding city. Enjoy quirky add-ons such as a fitness centre with hypoxic chamber, a cinema, a rooftop garden and a 1950s-style bowling alley.

4. Sanderson

Be transported into a surrealist dream at the Sanderson. Designer Philippe Starck has transformed this unusual hotel into a fantasy world with playful touches, from pink flamingos in the courtyard to the iconic red lip sofa in the lobby. Complete a fantastical stay by devouring Alice in Wonderland themed treats as part of the Mad Hatters Afternoon Tea.

5. St Martins Lane

Find a calming retreat in the heart of London's West End at St Martins Lane. Rooms feature interactive light displays, while special garden rooms give way to private patios featuring pretty plants and colourful furniture. For an evening tipple, find the hidden gold handle to the Blind Spot cocktail bar located behind the hotel's boutique tea counter. 

6. Town Hall Hotel

The Town Hall Hotel is a cool Londoner’s dream. Situated in the vibrant East End, it combines the luxuries of a 5-star hotel with the space of a chic apartment. Chill out by the pool, dine on French food at the Corner Room restaurant, or just sit back in your space and enjoy the unique setting.

7. W London - Leicester Square

Feel fabulous in the heart of the city. #wlondon #fabulousroom

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Receive movie star treatment at the W Hotel - Leicester Square. The hotel reflects the glitzy location with studio-themed rooms featuring stylish dressing areas. While the screening suites boast 3m (10ft) television screens, so you can enjoy cinema-quality viewing from the comfort of your bed. Other rooms feature fun additions like cocktail bars and DJ stations. 

8. CitzenM London Bankside

Take control of your room's ambience with touchscreen tablets that change the lighting at CitizenM London Bankside. Rooms are chic and kitted out perfectly for the 21st-century guest, while the hotel boasts an excellent location it's just a short walk from the Tate Modern and Millennium Bridge.

9. Sea Containers London

Sea Containers London is a hotel of pure luxury housed within an iconic riverside building, with interiors inspired by the glamorous cruise ships of the 1920s. Pamper yourself at the Agua Spa and dine on top-notch British-American food at the Sea Containers Restaurant before grabbing a drink from the rooftop bar and gazing out over the Thames.

10. The Londoner Hotel

Base yourself directly on Leciester Square with The Londoner Hotel, which spans 16 stories, from The Retreat spa in the basement to its Japanese-style rooftop izakaya bar and terrace, and plenty of cool spaces in between. Added to its trendy loft-inspired rooms is its very own club for guests, The Residence, which provides three uber-stylish hangouts for lounging, drinking and dining.

11. Good Hotel

Cross a bridge at the Royal Victoria Dock and step into the Good Hotel, a floating place to stay right on the water. Riverside views don't come much better than this! Enjoy contemporary Dutch design with contrasting wood and metal detailing at this quirky hotel in London. 

12. Nobu Hotel Shoreditch

Stay at the famous restaurant brand's first standalone hotel at Nobu Hotel Shoreditch. The design marries European influences with Japanese features, for an incredibly sleek look in rooms that come with traditional Japanese tea sets and widescreen TVs. Head to the Nobu restaurant for signature dishes such as black cod miso β€“ though with rooms as stylish and comfortable as these, you may want to order room service instead. 

13. The London EDITION

Delight in absolute comfort and luxury at The London EDITION, a stylish five-star hotel in Fitzrovia. Suites have oak floors and wood-panelled walls adorned with photographs by Hendrik Kerstens. During your stay, treat yourself to a meal at Berners Tavern, the onsite modern British restaurant under the direction of Michelin-starred chef Jason Atherton.

Check out more unique hotels in London and find further inspiration with our guides to design-led hostels.  

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